User Experience

When the feedback is “This UI is too nice for our users”, we must be doing something right!

It is only by understanding how your CRM application is used today can you make the right decisions for the future.

We start any UX project by fully understanding how the system is currently being used. By using ‘Big Data’, some clever data mining algorithms and some major number crunching we know how your application is actually being used.

We call it ‘Backed by Fact’ and it gives us some crucial information before we start interviewing users, mapping user journeys or designing new processes.

Revamp, Rework, or Redesign? – Let’s find the best approach

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  • We firmly believe that there is a lot that can be learnt through our Usage Analytics. Despite having run dozens of these analyses, every time it has been an eye-opener for our clients.

  • Some ‘Super Users’ are much more productive than the average user – what ‘tricks’ do they know? Uncover their secret, improve training and spread the knowledge.

  • User Adoption by some teams is non-existent! – Find them, talk to them, train them and get them back on track..

  • Training material is out of sync with the typical user’s journey - Re-work the material and give new joiners an efficiency boost!

  • Large parts of the system are un-touched. Mothball them and focus money and effort on the areas that will have the biggest impact.

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