Blogs
At Advertising Week New York, panelists in a session on agents in ad sales were asked what they hoped to see next year. One aspiration stood out: agents orchestrating…
4 min read
How AI companies are exploiting enterprise software’s Cognitive Tax blind spot to redistribute value across the software ecosystem. TL;DR Claudeforce Unbundles Enterprise Software and Redistributes Value Enterprise software’s…
4 min read
What Agentic AI Has Exposed The hidden work enterprise apps leave users to do. TL;DR Agentic AI Must Address the Cognitive Tax Many organizations equate Agentic AI deployment…
4 min read
Bridging the Gap Between Channels with Unified Attribute Definitions In the fast-moving world of converged advertising, advertisers no longer buy channels—they buy audiences and outcomes. Yet, most media…
4 min read
Across the media landscape, from mid-sized publishers to global conglomerates—we are hearing a dangerous, common refrain: “Why do we even need a CRM? We aren’t getting any value…
4 min read
Pushing Enterprise CPQ Performance Beyond Out-of-the-Box Limits Modern enterprise sales operations depend on Configure, Price, Quote (CPQ) platforms to automate quoting, manage complex product configurations, and ensure pricing…
4 min read
